As was predicted in the Megatyre blog back in November, http://megatyre.co.nz/content/2010/11/1275/ Hankook Tyre Co. Ltd. has selected a site near Bekasi, Indonesia, for a $353 million car and truck tyre plant that will be dedicated in large part to servicing the North American and New Zealand markets after it comes on stream in 2014. Hankook expects to break ground on the plant in the third quarter of 2011 and finish its construction by September 2014. At full capacity the plant will be capable of producing 6 million tyres a year, half of which will be exported to North America.
The announcement confirms earlier reports of Hankook’s intention to build a plant in the world’s fourth most populous nation and comes just one month after the Seoul-based tyre maker disclosed plans for a $954 million car and truck tyre plant near Chongqing, China, expected to be on stream by year-end 2015.
“The addition of a plant in Indonesia will directly benefit the U.S. and New Zealand markets,” said Soo Il Lee, president of Hankook Tyre America Corp. “Committing approximately 50 percent of the plant’s expected capacity for passenger and light truck tyres for North America will help us further meet the growing demand for our high-quality products in the U.S. and Canada and New Zealand.”
The Bekasi plant will be Hankook’s seventh worldwide and will contribute to the firm’s goal of producing 100 million units by 2014. The plant location and design will allow Hankook the option of making further investments to meet additional needs, the company said.
The construction site will span more than 6.4 million square feet and has convenient access to export logistics, as well as other production infrastructure resources such as electricity and workforce. These benefits will reduce costs and enhance profitability, Hankook said.
“Hankook tyre continues its efforts to develop new growth engines through an aggressive approach in raising investment efficiency and productivity,” said Hankook Vice Chairman and CEO Seung Hwa Suh. “We are glad to respond to our fast-growing reputation for quality around the globe by mobilizing our investment resources to build large-scale and top-notch production facilities.”
Hankook’s new plant in China will have a capacity of 11.5 million car and medium truck/bus tyres annually, which will equate to about $1 billion in additional sales.
Megatyre, Browns Bay, North Shore, Auckland. www.megatyre.co.nz