The new Hankook Ventus K117 S1 evo2 asymmetric tyre has a powerful story to share with consumers having been recognised by the prestigious iF Design Awards in Germany where it gained a Product Design Award in this year’s competition, which attracted more than 4300 entries from 48 countries. Products are judged on several criteria, including design quality, choice of materials, environmental impact, safety and degree of innovation.
Ventus S1 evo2 features several innovations, such as triple-layered tread blocks which, as they wear down, increase the tyre’s contact patch and therefore traction. The tyre also uses an innovative pattern of grooves to generate surface air turbulence, resulting in improved heat dissipation.
Our environment is always a prime consideration in Hankook’s business model and the S1 evo2’s rubber compound features a new high styrene polymer which reduces rolling resistance and therefore fuel consumption and CO2 emissions.
The K117 asymmetric tyre is the successor to Hankook’s famed K107 tyre which blitzed many famous old tyre brands in back to back tyre tests and furthers the Koreans Tyre company’s strategy to further grow its already huge penetration of the OE, original equipment, market. Expect to see the new Hankook K117 Ventus S1 evo2 on upmarket Audi’s, BMW’s, VW’s and others soon….
Megatyre Ltd, Browns Bay, North Shore, Auckland. www.megatyre.co.nz