Hankook Tyre of Korea have launched Laufenn; their new global tyre brand, inspired by the German word “Laufen”, meaning “to run”.
Obviously Hankook have identified a quality tyre story niche above the morass of cheap Chinese tyres swamping our market. And in Laufenn they have created a brand so reflective of Hankook’s values, combining quality and value with solid fundamentals, style and stable performance. Simple straightforward design for the modern motorist.
Laufenn is big news, the launch X Fit HT pattern will be followed up by four more smart tyre choices thru 2016. Simple yet capable tyres for your everyday driving needs.